Immersive Optical-Art & Culture Experience Museum
- €1,300,000
- €1,300,000
Description
A unique, ready-to-operate immersive museum-attraction that blends cultural history, optical illusions, photo-friendly art and modern virtual reality — designed for families, groups, and diverse age ranges. The business currently operates dual locations in two major Spanish cities: one in a historic city centre, and a second in a vibrant urban neighbourhood. The concept combines interactive exhibitions, immersive visual environments, and group events, making it more than a traditional museum — a full entertainment & cultural-experience hub.
What the Business Offers
Interactive & Optical-Art Exhibitions: The museum features multiple “trick-art” / optical illusion installations and scenographic sets that allow visitors to “become part of the scene” — from historical legends to whimsical illusions.
Virtual Reality (VR / 4D) Experiences: In addition to static/interactive displays, there is a 4D virtual-reality simulator for deeper immersive experiences.
Multi-audience Appeal: Designed for all ages (from toddlers to seniors), including children, families, groups of friends, couples — and even pet-friendly, welcoming visitors with pets.
Group & Event Hosting: The business supports group bookings, private events, corporate “team building,” school outings and group visits. There is capacity to host events, with flexible offerings including customized visits, guided tours, optional VR/immersive extras, and even catering (depending on package).
Dual-site Operations: One location in a heritage city-centre district (historic old town), second location in a centrally-located urban neighbourhood in a major city — giving geographic diversification and potential to draw tourists and local visitors.
Proven Visitor Demand: The project claims a positive track-record: many thousands of visitors since launch, showing that the concept and execution have proven popular.
Business Concept & Mission
The mission is to “inspire, excite and connect” through culture and visual effects: to transform traditional cultural visits into interactive, fun, visually immersive experiences combining history, storytelling, technology and art. The goal is for every visitor to leave with a memorable experience — a photo, a story — and a desire to share that with others.
Strengths & Differentiators
Distinctive Niche: Combines museum-style cultural storytelling with entertainment, art, illusions and VR — standing out from either conventional museums or standard “fun parks.”
Broad Market Appeal: Suitable for families, children, adults, seniors, groups — maximizing potential audience reach. Pet-friendly policy adds a welcoming inclusive edge.
Event & Group Flexibility: Ability to host private events, corporate groups, school visits — creating multiple revenue streams beyond just walk-in ticket sales.
Dual Locations: Geographic diversification reduces risk and opens opportunities for cross-promotion, tourism marketing, and scaling.
Scalable Model: The combination of interactive art, VR, and event-hosting provides clear potential for expansion (e.g. more locations, seasonal exhibitions, themed events, partnerships with schools/companies, guided tours, merchandising).
What’s Included / What the Sale Covers
* Both physical locations (one in historic centre, one in urban neighbourhood) with existing infrastructure: exhibition halls, VR setup, accessible facilities.
* Existing exhibition content (illusion art installations, photographic scenography, VR content).
* Booking and ticketing system (online + walk-in), group & event management systems.
* Reputation and visitor base: proven track record of thousands of visitors, repeat visitors, group bookings, positive reviews.
* Established brand positioning (immersive-culture + fun entertainment + accessibility + pet-friendly).
* Permissions and licenses (assuming the existing operation is legal and compliant).
Ideal Buyer / Use Cases
This business is well suited for:
* An operator interested in cultural tourism, immersive arts, “Instagram-friendly” attractions.
* Entrepreneurs seeking a family-friendly entertainment venue with multiple revenue streams (tickets, group events, corporate bookings, school outings).
* Investors interested in expanding the concept to other cities.
* Hospitality or tour operators wanting to integrate an experiential cultural-attraction into a broader tourism offering.
Why Sell / Opportunity
Given the dual-site setup and proven visitor appeal, a new owner could take advantage of:
Expansion & scaling — add new exhibitions, seasonal themes, special events, merchandising, partnerships.
Marketing & cross-selling — tap into tourism networks, school groups, corporate clients, social-media demand for “experience-worthy” visits.
Maximizing utilization — beyond standard visitors: private events, group bookings, corporate team-building, school trips, perhaps collaborations with travel agencies or local businesses.
Growth potential across cities — replicate the concept beyond the current two cities, leveraging the business model and brand.
Contact us for further details
Address
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City: Valencia
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State/county: Valencia
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Area: Murcia
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Country: Spain
Details
Updated on January 4, 2026 at 12:05 pm-
Property ID BIZMERCWILL2025
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Price €1,300,000
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Property Size 840 sqft
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Property Status For Sale Freehold
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